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Thursday, October 11, 2012

What is Corporate Social Responsibility

Corporate Social Responsibility (CSR) is the commitment of business towards the society to contribute to sustainable economic development by working with employees, the local community, and society in a greater extent to improve their lives in ways that are good for business as well as for development. Since the inception as a responsible corporate body of commercial bank has undertaken various initiatives considering the interest of customers, employees, shareholders, communities and environment. These initiatives go beyond the statutory obligation or mandatory compliance to voluntary activities that promote sustainable development. Commercial bank’s vision which focuses on double bottom line that it should make decisions based not only on profit but also based on social and environmental consequences is closely linked to the principles of CSR.

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Corporate Social responsibility (CSR) is a fundamental part of the way commercial bank does business. It’s an opportunity to build better relationships with all stakeholders by paying closer attention to how we fulfill our social, economic, environmental and ethical responsibilities. CSR allows us to align our operations with standards and expectations that are increasingly important to our shareholders, employees, customers and communities where we operate. While most of its overall environmental impact is indirect, resulting from our financing and investment activities, we also have a direct impact on the environment through our day-to-day business operations.

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